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Online Advertising Management Up Top Marketing services include:
Up Top Marketing works with its client to define the audience, identify a strategy and create a detailed and tailored on-line media plan which includes banner and link placements. A banner ad is an advertising graphic placed on partner websites and linked back to the website of the advertiser. Banner ads purchased in industry-specific websites and directories will bring in relevant traffic to your site. Banner advertising can be sold per 1000 impressions (CPM) where each impression is a single display of your banner to a potential customer or may be sold for a period of time such as a month or a year. The cost of a banner campaign is contingent upon the amount of exposure a banner receives and on which partner sites the banners appear. Banner advertising can be another effective way to bring interested buyers to your site. Partner Link Building is a major component in improving your natural search engine positioning. Major crawler-based search engines use link analysis as part of their ranking system. Up Top Marketing will conduct industry-specific research to customize a link strategy for your company. We employ linking strategies with industry related and partner websites in order to bring in more traffic and increase your web presence. We use the most advanced research and tracking technology to choose the right placements and ad formats for your audience. Up Top Marketing can also provide monthly management of new advertising, banner and link opportunities by researching new websites/directories and analyzing your traffic log. |
