On-Line Public Relations

Up Top Marketing will use our industry contacts to get articles and information on your company or product put on industry websites and popular online portals. These articles will drive highly-targeted traffic to your website - prospects who have learned about your company on a third-party, non-biased site and already trust in your expertise.

Online Public Relations Service includes:

• Develop target keywords to create an optimized press release
• Write a Search Engine Optimized (SEO) press release
• Create “meta content” to help a search engine classify the release
• Submit the release to Yahoo! News, Google News and hundreds of online media outlets and reporters
• Submit to blog search engines and social networking sites
• Tracking and reporting of media pickups

On-line public relations will help make sure that your company is the first name that comes to mind when a reporter is looking for an industry expert for a story. In addition to generating the publicity and “buzz” associated with traditional press releases, SEO press releases are also indexed by major on-line news engines, reaching web surfers, creating important inbound links and making content available to journalists searching for information via search engines.