Search Engine Marketing: CPC, CPA, CPL

Up Top Marketing services include:

• Online Media Plan for Cost Per Click, Cost Per Action, and Cost Per Lead
• Advertising Placement & Management
• Click Through Analysis /Conversion Tracking

Search Engine Submission refers to the act of getting your web site listed with search engines. Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.

Using the annual paid inclusion programs that are offered by search engines will speed up the listing process and coupled with optimization and generate more search engine related traffic to your web site.

Paid search campaigns allow your web presence to be advertised on major search engines, partner search engines, and content-targeted web sites. Advertising is paid for either in terms of a cost per click (CPC), cost per million (CPM) or for a period of time.

CPA (cost-per-action) is also known as "pay for performance". CPA is an effective way for advertisers to select how they want to pay for their advertising -- by click, impression, sale, or other variable. CPA-based advertising can deliver your customers to you and guarantee that you won't pay unless until you make a sale, registration or subscription.

Similar to CPA, the CPL (cost per lead) ad pricing model pays web publishers for every banner click that results in a lead or inquiry for the advertiser. In other words, advertisers pay publishers only when a visitor not only click the ad and visit the advertiser's site, but also performs a desired action on that site (such as request information via an online form).

Search engine advertising offers quick response time in terms of budget and customer reach. This allows the ability to respond to current market conditions and ebbs and flows in your demand for customer leads. Also, campaigns can be manipulated and quickly show results, unlike search engine optimization initiatives. Lastly, using web analytics tools, conversions from paid search can be tracked by individual campaign.

With paid campaigns it is possible to quickly appear among the top rankings for major search engines - making them an excellent way to get noticed quickly.